Launch & International Symposium

On the occasion of the opening of the virtual exhibition From real life into the world of art an International Symposium has been held on current virtual exhibition formats.

Date Thursday, June 10 2021
Location Auditorium of the Centre Pompidou, Málaga

Since 2016, researchers of the project I+D+i ART-ES. Appropriations and hybridizations between the visual arts and the performing arts have been working on a virtual exhibition focusing on the hybridization of the arts in the Early Modern Period. Designed by the Visual Media Department of the Kunsthistorisches Museum, Vienna, and titled From real life into the world of art, this virtual space offers an experience midway between a scientific publication and an interactive presentation. Through an innovative combination of audio-visual media, the exhibition displays 15 narratives relating to historical festivals, entries, operas, ballets and artworks of particular significance within the history of art and theatre. By making the contents accessible online and allowing the users to choose specific routes, the exhibition addresses both the academic community and a wider audience.

In the first part of this symposium, Sabine Haag, general director of the Kunsthistorisches Museum (Vienna), and the curators, Carmen González-Román (Universidad de Málaga) and Rudi Risatti (Theatermuseum, Vienna), will present the exhibition and launch it on the web.

This project is an opportunity to reflect, once again, on Digital Humanities and virtual formats, especially in present times, in which the pandemic strongly affected the activities of museums. In the second part of this symposium, the heads of important museums and cultural institutions will present and discuss different formats of virtual exhibitions, from the digital twin to those in which the narrative structure provides a multifaceted and interconnected vision with sound sources, 3D-animations, etc. (From real life into the world of art), through digital exhibitions conceived as “an archive of archives” (Rethinking Guernika). In this sense, the ‘exhibition’ value of interactive formats on the websites of museums, galleries or art centres will also be addressed. The experiences shown by the different speakers will allow for debate, in turn, on the objectives, difficulties, challenges and future perspectives.

9:30Welcome & acknowledgements
José Ángel Narváez (Rector, Universidad de Málaga)
Carmen González-Román (Universidad de Málaga)
Juan Antonio Perles Rochel (Dean of the Faculty of Philosophy and Arts, University of Malaga)
José María Luna Aguilar (Director of the Agency for the Management of the Picasso Birthplace and other Museums)
Francisco de la Torre Prados (Mayor of Málaga)
10:30 Inaugural conference
Sabine Haag (Director general, Kunsthistorisches Museum, Vienna)
11:00Presentation of the virtual exhibition
From real life into the world of art

Carmen González-Román (Universidad de Málaga)
Rudi Risatti (Theatermuseum, Vienna)

With contributions by Daniela Franke (Theatermuseum, Vienna), Claudia Koch (The Paintings Gallery of the Academy of Fine Arts Vienna).


12:00Javier Pantoja (Head of Digital Development, Museo del Prado, Madrid)
Horizonte expositivo digital del Museo del Prado
12:30Marco Vedana (Photographer, Art Documentation Agency, Germany)
Bilderatlas Mnemosyne Virtual Exhibition. A Digital Project for the Warburg Institute
13:00Manuel Fontan del Junco (Director, Fundación Juan March, Madrid)
Ghost curated: la exposición digital como curación fantasma
13:30José Lebrero (Director, Museo Picasso Málaga)
Un caso de estudio:“Meret Oppenheim. Reflejo de una época”, del poder duro al poder blando
14:15 Lunch
16:00Yolanda Romero (Head Curator, Colección Banco de España, Madrid)
La Colección Banco de España: una colección de arte en el tiempo digital
16:30Fabian Wolf (Scientific Head of Digital Strategy, Staatliche Schlösser und Gärten Hessen, Germany)
Digital Strategies for Cultural Heritage en plein air
17:30José María Luna/Laura Rueda (Director/GAP Comunication, Agency for the Management of the Picasso Birthplace and other Museums)
Presencial vs Digital. Perspectivas desde la nueva realidad museística
18:00Manuel Borja-Villel (Director, Museo Nacional Centro de Arte Reina Sofía, Madrid)
El antes y el después de Repensar Guernika. Premio Webby 2018
18:45Discussion and Final Conclusions
English morning
English afternoon


  • Carmen González-Román (Universidad de Málaga)
  • Concepción Lopezosa Aparicio (Universidad Complutense, Madrid)
  • Rudi Risatti (Theatermuseum, Vienna)

Scientific Advisory Board

  • Rosario Camacho (Universidad de Málaga)
  • Marcello Fagiolo (Centro di Studi sulla Cultura e l’Immagine, Rome)
  • Andrea Sommer-Mathis (Austrian Academy of Sciences, IKT, Vienna)

Technical & Scientific Co-ordinator

  • José Ignacio Mayorga Chamorro

Contents of the exhibition
From real life into the world of art

  • Isabel María Alba Nieva (Escuela Superior de Arte Dramático, Málaga)
  • Alessandra Buccheri (Accademia di Belle Arti di Palermo)
  • Siro Ferrone (Università di Firenze)
  • Pedro Flor (Universidade Aberta and Universidade Nova de Lisboa)
  • Susana Varela Flor (Universidade Nova de Lisboa)
  • Daniela Franke (Theatermuseum, Vienna)
  • Carmen González-Román (Universidad de Málaga)
  • Claudia Koch (Gemäldegalerie der Akademie der bildenden Künste, Vienna)
  • Monica Kurzel-Runtscheiner (Kaiserliche Wagenburg, Vienna)
  • Concepción Lopezosa Aparicio (Universidad Complutense, Madrid)
  • Hilary Macartney (University of Glasgow)
  • Sara Mamone (Università di Firenze)
  • Rudi Risatti (Theatermuseum, Vienna)
  • Veronika Sandbichler (Schloss Ambras, Innsbruck)
  • Victoria Soto Caba (Universidad Nacional de Educación a Distancia, Madrid)
  • Isabel Solís Alcudia (Universidad Nacional de Educación a Distancia, Madrid)
  • Anna Maria Testaverde (Università di Bergamo)
  • Teresa Zapata Fernández de la Hoz (Independent Researcher)

For questions and inquiries please contact



Supporting institutions